This is the design of the corporate identity for an international chain of American restaurants.
This chain is born in Spain and is to be spread to other European countries.
Red, white and blue (official flag colours) make direct connection to the country.
The symbols used for the designed pattern will at first glance make the customer understand what type of restaurant they are looking at.
The pattern, used for the stationary and signage, is also integrated in many applications such us products and interior design within the restaurants.
Sober and clean main typography combined with the secondary one, which is so characteristic of American Sports and young people's life, make the perfect match for a comfortable and full of life restaurant brand.
This chain is born in Spain and is to be spread to other European countries.
Red, white and blue (official flag colours) make direct connection to the country.
The symbols used for the designed pattern will at first glance make the customer understand what type of restaurant they are looking at.
The pattern, used for the stationary and signage, is also integrated in many applications such us products and interior design within the restaurants.
Sober and clean main typography combined with the secondary one, which is so characteristic of American Sports and young people's life, make the perfect match for a comfortable and full of life restaurant brand.
