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    New design, new logo and new concept for an excellence in the wafer market. That’s how we explained the great difference between a wafer and a Si… Read More
    New design, new logo and new concept for an excellence in the wafer market. That’s how we explained the great difference between a wafer and a Signor Wafer. Take a bite! Read Less
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/ packaging / identity

Signor Wafer

New design, new logo and new concept for an excellence in the wafer market. That’s how we explained the great difference between a wafer and a Signor Wafer. Take a bite!


CLIENT
Located amid the hills of Emilia Romagna, Cabrioni is a cookie brand with a strong and unique passion for nature and traditional methods. Cabrioni products preserve an authentic homemade taste because they’re prepared with just a few genuine ingredients that you can always trust.

ASSIGNMENT
Give the product a whole new look, from the sub-brand logo to the products’ packs, leaning on the principles the company was founded on: genuineness, healthiness, authenticity.

SOLUTION
In a traditional market such as the wafer one, we adopted a simple, fresh and young graphic approach, a combination of retro, warm typographical composition and tasty product image. Every flavor has its own distinctive chromatic combination on a clean white background.

PROCESS
Creation from scratch of all sub-brand elements, from the name and the logo to the packaging and in-store display.

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Creative Director: Davide Mosconi

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YEAR / 2017