Project: Branding & Identity design
Client: Destination Trips Pvt. Ltd.
Design Studio: Create Cut Paste (CCP)
Branding & Identity design for a travel portal company that helps and manages your
travel and hotel bookings. We designed stationery and branding for the company
keeping it youth-centric, self-explanatory and yet it can blend into the corporate sector of the industry.
Approach:
Destination means denoting a place that people will make a special trip to visit.
So to express it we choose to use the letter " i " as a person/ traveller denoting his movement/ travel from one place to another, with the dotted path along with destination icon used to replace the letter "O".
A dotted path under the word destination maintains the balance with tag line below and also gives us the sense of road map with the destination mark on it.
Stationery Design:
Visiting Cards / Business cards
Letter Head
ID Card
Notepad
Bag Tags
