Colgate wanted to bring its new Max White Expert White line of products in Romania, so along with my agency team, I worked at developing communication materials for the launching campaign. Our focus was in-store communication with some creative and outstanding POSMs, but also leaflets and advertorials.
Also, we had to bring a familiar face to our target, so we adapted the key visual with a local celebrity.
It was a teamwork effort, but in the end, we had one more happy client.
Also, we had to bring a familiar face to our target, so we adapted the key visual with a local celebrity.
It was a teamwork effort, but in the end, we had one more happy client.