We began with existing illustrations of the characters that were supplied to us by Joe Fresh. We then took these still character illustrations and built unique environments around them that personified each individual's interests and hobbies. Because each spot is so short, we had to find clever and visually interesting ways to incorporate as much of the character's personality into a single composition. We utilized a mix of photographic stock elements mixed with additional hand drawn artwork pieces to create each environment. We then breathed life into the characters and backgrounds using various 2D animation techniques. We found that keeping the environments rich in detail, but simple in terms of overall movement allowed the viewers to take in the entire composition in a cohesive manner, while still getting to experience a little bit of each character's unique physical traits. We focused first on the characters themselves, breaking down each illustration into individual pieces that would get animated separately, from an arm swinging a drum stick, down to a wrinkle of a nose. We wanted to bring as much life into these characters as possible, without making it feel too over-the-top cartoony. We then moved into the backdrops where we experimented and auditioned different compositions and placements of all the background elements.