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    Blanc & Eclare London Flagship Concept. A project I decided to do for fun on what I would envision for the branding for B&E and a concept for a f… Read More
    Blanc & Eclare London Flagship Concept. A project I decided to do for fun on what I would envision for the branding for B&E and a concept for a flagship in London. Read Less
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[DISCLAIMER] NOT AN OFFICIAL B&E PROJECT
Blanc & Eclare is a South Korean fashion brand, launched in 2014.
The project looks at my take in branding the company. I absolutely love its aesthetics and what they stand for "modern classic" and less is more attitude towards fashion incorporated by the creative director Jessica Jung. I tried to stick to the minimalist clean cut image that the brand has, but add my own take to it. 
The project was to come up with a store and branding concept for a flagship store in London. I took inspiration from current trend factors and other competitive brands such Mansur Gavriel, Glossier and Lucy Folk
Introducing a new look to their packaging. Adding the pink details to the shopping bags, and created new packing boxes for their womenswear items and a new case for their sunglasses. Updating from the black and white that the brand currently uses