Campbell’s Chunky Soup needed to revive its image. Shifting from pairing the product with professional athletes, the brand needed to relate with the occasional Chunky eaters – good natured normal guys. #GoodGuysCan’s television and social campaign highlights every day actions great guys perform that seem small, but speak volumes of their character. With a little help from Chunky. Because when you eat good stuff, you do good stuff.
*3rd Place Crowdiate International Creative Brief Challenge