#GoodGuysCan
Campbell’s Chunky Soup needed to revive its image. Shifting from pairing the product with professional athletes, the brand needed to relate with the occasional Chunky eaters – good natured normal guys. #GoodGuysCan’s television and social campaign highlights every day actions great guys perform that seem small, but speak volumes of their character. With a little help from Chunky. Because when you eat good stuff, you do good stuff.

*3rd Place Crowdiate International Creative Brief Challenge
#GoodGuysCan
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#GoodGuysCan

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