= HOW TO ROB A BANK =
- Our Brief -
We were challenged to find a way for ABSA, an African bank, to be the first bank of choice in the eyes of the youth by means of a 6-month campaign. We aimed to break away from conventional banking advertising by being edgy and disruptive in order to appeal to the youth entering the working world.
- Concept -
- Posters -
- Leaked CCTV Footage -
Here is the leaked security camera footage of Stevovo trying to rob a bank. The footage shows Stevovo piling dropped money into an open umbrella ie. failing to rob a bank. This footage will be released via a YouTube advert in order to drive mass traffic towards the campaign microsite.
- Integrated Merch -
- Tweets from Prison -
- Limited Cards -
- Campaign Microsite -