Designing this site we aimed to make it simple, user-friendly and even more enjoyable to stay and continue surfing the site than the real shopping is.
One of our most substantial tasks was to have easily understandable navigation to make the process of finding, choosing and buying pleasant and handy. So we used colorful eye-catching photos, made action buttons appealing and chose very much readable fonts. While creating the skeleton of the web page design we placed our design elements upon 4-column grid. This helped us to use our space rationally and have organized “harmonic” structure. This will not distract the user but help to concentrate on the products and easily go to the product, find its price, see if it’s on sale or not, add it to favorites and finally buy it.
As a result we got minimalistic fashion e-commerce website with clean interface that makes buyers’ lives easier.