PISCO CASCAJAL

 

Campaign designed to launch the Peruvian Pisco Cascajal in the German market. 

This Project reaches out to the European community in an elegant and tradicional way, showing the essence of the Pisco, which is not just a traditional drink in Peru, but it is also, an special and exotic spirit to be shared and appreciated on the other side of the globe. 

BA - Advertising Design - HAWK Hildesheim 

Design and Illustrations: Phillip Michaels 

Conceptualization: Lorena González