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    About

    ADCC Award Winning Campaign
    Published:
We created an experiential campaign to build awareness and theme the annual National Conference for Campus Emergency Response Teams hosted by McMaster University. Video content of the campus in a dystopian near future were teased on all the university’s social platforms, and during the conference, participants were thrust into judged simulated emergency medical response situations under the guise of a viral outbreak ravaging Hamilton due to the irresponsible practice of the fictional Awaken Labs.

*ADCC Gold Winner
*Featured in the Hamilton Spectator and McMaster Daily News