The Awakening
We created an experiential campaign to build awareness and theme the annual National Conference for Campus Emergency Response Teams hosted by McMaster University. Video content of the campus in a dystopian near future were teased on all the university’s social platforms, and during the conference, participants were thrust into judged simulated emergency medical response situations under the guise of a viral outbreak ravaging Hamilton due to the irresponsible practice of the fictional Awaken Labs.

*ADCC Gold Winner
*Featured in the Hamilton Spectator and McMaster Daily News
The Awakening
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The Awakening

ADCC Award Winning Campaign
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