Client: Selgros Cash&Carry
Brief: Connect Selgros with its audience through a campaign that reinforces the brand's positioning as a club for both professionals and enthusiasts of fine goods.
Solution: Under the "Selgros is looking for passionate people" message, we designed a platform that served both as a brand activation site and as a recruitment site. We wanted Selgros to reach both its employees and the consumer, so we proposed various activations built around the idea of passion. It was never implemented as we imagined it, but in time, it developed into an HR platform combined with a cooking blog.
You can check it out here.
Thanks \m/
