Working with the PSHE association, our solution was to develop a story around three characters, following them in a situation involving driving, to facilitate classroom debate and engage students to question their own thoughts and behaviours. We commissioned three actors to voice a script which is delivered in sections over a series of modules, accompanied by prompts for debate and questions about the facts around driving. I developed a bright colour palette and bold visual styling, aimed at engaging the audience in a style that feels relevant and familiar.

Paul and I were in agreement that humour can often help deliver a message a little better, relaxing an audience rather than having them feel dictated to, especially in the context of a lesson. I worked with the photographer and actors to capture exaggerated reactions from the characters to inject some humour, aiming to get the students talking amongst themselves and developing their own views around behaviour, alongside the guidance of the programme, rather than a list of dos and don'ts. 

Worksheets and notes form part of the PSHE programme, for use in the classroom. The bright identity is carried throughout, although the information is clearly structured through use of type so that the worksheets may be printed in grayscale only (should schools need to reduce printing costs) and still communicate the information in a clear and bold way.