We decided to use the launch of the new Playtex Love My Curves Collection of bras and panties as a platform for spreading much need positivity in the world. We conducted a survey of over 500 women, uncovering that 78% of women are more likely to share positivity with other women when they feel good about themselves. Working closely with 3 curvy, fashion influencers, we spread the message that believing in ourselves can lead to helping others do the same and that we are stronger when we join together for good - for positive change. This is #PlaytexPositivity.
