This is an Annual Report for H&M, the clothing and accessory company. This is a long document of 100+ pages, including an editorial section, and a financial section. The annual report follows the theme of "H&M is Everywhere." H&M is a global brand with locations all over the world, and I aimed at expressing this through my editorial design. I created maps of the world to display the various locations. The financial section is heavily made up of graphs and numeric figures, and I created charts to express these in a clean and precise way. There is a lot of negative space and a lot of the distinct H&M red, creating a nice contrast of white and red.
