Communities are starting to become more and more detached from one another, losing the sense of knowing your neighbours and becoming less active within the community. With a rise in house prices, more people and families are finding themselves with less space, and less funding for expensive objects such as DIY tools, camping gear, and other large miscellaneous objects, that are only used once or twice a year. In our wasteful society, the idea of sharing commodities would not only benefit people's wallets but the environment too and reinforce the benefits of belonging to a community, sharing and borrowing commodities.
This concept is the visual identity for a Leeds based branch of a Lending Library, a service where Leed's inhabitants can go to borrow objects for designated periods of time as and when they need them, encouraging communities to 'lend not spend'.
