airBaltic Nutcracker

airBaltic Nutcracker
Christmas of 2016 viral video

The challenge

Each year airBaltic sends their friends and clients festive season greetings. This year they have a newcomer in family – a brand new Bombardier CS300 plane!

In the spirit of Christmas plays that children do, we prepared a little performance from the youngest family member - it was a ballet. Yes, a ballet performed by an airplane. Something so unusual, you have to see it to believe. And whether you believed it or not, its an encouragement to try new things in 2017. Who knows – it might be flying with the new CS300 ; )

Great results!

The video racked up over 1,3 million views across social networks, and engagement reached 40k in two weeks. airBaltic's brand channels already have very good reach, but sharing generated 60% of all reach for this post.

Even the Ukrainian TV had a segment about our dancing plane. And what’s more important – the boss of airBaltic (a.k.a ministry of transportation) also shared it.

The feedback was positive, and along with the new CS300 launch airBaltic achieved a all-time record: 15 000 mentions in one month across Facebook & Twitter. And in two weeks this campaign earned media worth 36 000 €.

airBaltic Nutcracker
Multiple Owners
Kristaps Šteimanis