The video racked up over 1,3 million views across social networks, and engagement reached 40k in two weeks. airBaltic's brand channels already have very good reach, but sharing generated 60% of all reach for this post.
Even the Ukrainian TV had a segment about our dancing plane. And what’s more important – the boss of airBaltic (a.k.a ministry of transportation) also shared it.
The feedback was positive, and along with the new CS300 launch airBaltic achieved a all-time record: 15 000 mentions in one month across Facebook & Twitter. And in two weeks this campaign earned media worth 36 000 €.