Holcim EduCare Campaign - Applicative Thesis (2017)
Holcim EduCare was created to completed Bachelor degree requirements. Me and two of my friends are group and build Holcim EduCare. My role as a Creative Director to create creative strategy and content materials.
Then, Holcim EduCare is campaign which it purpose to strengthen PT Holcim Indonesia's CSR - Building Together. What we would say that PT Holcim Indonesia has potensial as one of the largest cement producer in Indonesia.
Holcim EduCare can be said as social movement which aims to improve the quality of Indonesian education. This movement focuses on the development of school infrastructure that is lacking or unfit for teaching with digital media.
To create Aware we create videographic
After we share the videographic, to create engagement we invite poeple to give us support for helping Indonesian student to getting better classroom with digital activation in Microsite. Microsite is place people for action to support the movement, and audiance can be know all about the movement. We appreciate those who support this movement as knights of education (Ksatria Pendidikan). The all "Ksatria Pendidikan" can you see at the microsite too. How you can be "Ksatria Pendidikan"? You must klik "Dukung Di Sini" in home, and you can get the profile picture and you has become "Ksatria Pendidikan"
After enough support for this movement, we invite audiences to share photos and stories about the state of the surrounding school, photos and stories we can use for data about a decent school restored. From the many posts on instagram and facebook about photos and stories, we select two and let the audience choose the school that will be in restored. With that then the home display on the microsite will be as below.
