Pavel Kovalskyy is a psychologist, Certified Management Consultant and the only certified trainer of Psychography in CIS countries.

The task was to create visual identity for his personal brand, that would be professional, yet friendly, as well as would include include square, circle and triangle, used as symbols in Psychography.

So the graph sign includes not only square, circle and triangle, but also "K" as first letter of "Kovalskyy".

Additionally a set of vector icons was developed, corresponding to each physchotype according to Psychography by Pavel Kovalskyy. Icons will be used in presentations, stickers and other visual materials.