Krusovice
The King's Code
The Krusovice on trade activation entitled “The Kings Code” was driven by customers purchasing the beer from one of eight flagship bars, receiving a scratch-card, and going online to enter their unique code to see if they’re a winner.
The visual aesthetics were based on what’s known as a curiosity cabinet. A cabinet that housed all the weird and wonderful things that King Rudolf, Krusovice’s founder, had collected.
