The word "Napapiiri" was used by the Finns to indicate the polar circle, 
by far the most extreme place for any explorer in search of venture. 
Over time, this word has acquired a new meaning for us. 
Nowadays, "Napapijri" is that unique spot where the urban essence merges 
with nature thanks to a new way of looking at the city. 
A place of the soul in which only true seekers can find themselves. 
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Credits
Executive Creative Directors: Livio Basoli & Lorenzo Picchiotti 
Senior Copywriter: Nico Carrassi
Senior Art Director: Luca Riva
Senior Account Manager: Giulia Borina
Junior Account Executive: Marta Dolci
Executive Producer: Ivan Merlo 
Producer: Martina Kirkham / Simone Raddi
Photographer: Ljubodrag Andric
Still-life Photographer: Wokiee Studio
Film Director: Martina Pastori
Dop: Edoardo Bolli
Editing: Seba Morando
Sound Design: Matteo Milani 
Motion Designer: Marco de Benedictis

Reach Your Napapijri
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Reach Your Napapijri

Napapijri - Fall/Winter Collection (Photoshoot) Thought by DUDE and shot by Ljubodrag Andric between Bucarest and Milan.
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