Black Twist is a new Hard Coffee created for the cross-over bar and coffeehouse culture. It's deep, smooth, intense. And versatile. It's for people who like a good boozy coffee. Or a cocktail with a strong coffee kick.
When it came to designing the identity, one thing was clear: it had to be miles away from the 'softer', sweeter alternatives on the market. And some of the others that take themselves a little too seriously. So we gave it the 'Hard coffee' tagline. Simple, striking, effective.