The idea behind the AURA was to create a unique place devoted to
preserving the memory of flavors : a place that could inventory and
round up existing spices, and that could trace certain great spices that
no longer existed and bring them back to life.
I D E N T I T Y D E S I G N
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THE COMPLETE SPECTRUM OF FLAVORS
The flavor of spices is composed of 6 main scents and 17 sub scents.
Each scent has their own color that is associated with image.
The color chart helps our customers imagine the flavor of the spices.
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Thank you
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