The Challenge:
Bombay Sapphire is a premium gin and is associated with style and high-end design. The brands exposure during 2007 was relatively low and the brand agency required a highly tactical activation to expose South Africans to the Bombay Sapphire gin and tonic cocktail. The solution needed to introduce the brand, educate and elicit trial.
Bombay Sapphire is a premium gin and is associated with style and high-end design. The brands exposure during 2007 was relatively low and the brand agency required a highly tactical activation to expose South Africans to the Bombay Sapphire gin and tonic cocktail. The solution needed to introduce the brand, educate and elicit trial.
The Solution:
Get the folks to mix their own cocktail! And reward their efforts.
Bombay Sapphire were very happy to give away 15 hampers in a daily competition for all the best mixologists.
What did they have to do to claim the prize? Mix each ingredient to create the classic drink. This involved 5 stages: Ice, Bombay Sapphire, Tonic, Lime and Mint. Players could either add too little, too much or the perfect amount. After each attempt a short video clip illustrated your effort. Only candidates that added the exact amount would go through to the next level.
The crisp, clean lines of the Bombay Sapphire brand also found it’s way into the interface design. We added smooth lounge jazz music to complete the picture.
Get the folks to mix their own cocktail! And reward their efforts.
Bombay Sapphire were very happy to give away 15 hampers in a daily competition for all the best mixologists.
What did they have to do to claim the prize? Mix each ingredient to create the classic drink. This involved 5 stages: Ice, Bombay Sapphire, Tonic, Lime and Mint. Players could either add too little, too much or the perfect amount. After each attempt a short video clip illustrated your effort. Only candidates that added the exact amount would go through to the next level.
The crisp, clean lines of the Bombay Sapphire brand also found it’s way into the interface design. We added smooth lounge jazz music to complete the picture.
