Forma & Saúde Visual Identity
6679
729
35
Published:
  • Add to Collection
  • Tools Used
  • About

    About

    Forma & Saúde is a studio that offers pilates classes, physiotherapy and global postural reeducation (GPR). The aims were to reestablish a proxim… Read More
    Forma & Saúde is a studio that offers pilates classes, physiotherapy and global postural reeducation (GPR). The aims were to reestablish a proximity sentiment with the company's activities through a realistic, relevant and recognizable identity that would be easily adaptable in several types of media used in the sector, thus, create a brand identity that can represent positively what is the Forma & Saúde: a studio that provides professionals with physiotherapic and physical education expertise, who develops exercices to improve people's life quality. So, I did use the ampersand logogram (&), that joins the words "Forma" and "Saúde", to create a brand identity hinting to one of the pilates movements with a exercise ball. For the chromatic visual system I set fresh colors that promotes energy and enthusiasm. As a contrast to the pinkish-orange and aqua color, I did choose a dark shade to give a sense of trust and security. Read Less
    Published:
Forma & Saúde

Forma & Saúde is a studio that offers pilates classes, physiotherapy and global postural reeducation (GPR).


The aims were to reestablish a proximity sentiment with the company's activities through a realistic, relevant and recognizable identity that would be easily adaptable in several types of media used in the sector, thus, create a brand identity that can represent positively what is the Forma & Saúde: a studio that provides professionals with physiotherapic and physical education expertise, who develops exercices to improve people's life quality.