Before any Life Time members become members, they have to learn what the company really stands for. Our prospect website acts as our first impression. By redesigning this site, we introduced our prospective members to the Life Time master brand voice and visual tone, while promoting the company's great amenities and programs. A bold and always prominent promotional offer enticed viewers to make a joining decision upon that visit to the site.

Credits:
Krae Lausch, Creative Director
Adam Reynolds, Associate Creative Director — Copywriter
Mike Hagan, Designer
Kevin Freiberg, Copywriter