The whole campaign was to promote the action movies bundled under the property name 'Tough 10' being showcased on the Movie Channel 'Movies Now'. In the first route we decided to take a leap from the brief and visualize if these tough action heroes were real tough elements how would they be extracted.

 

AD: Sudarshan Waghmare

CW: Raj Patil

CD: Russell Barrett

• No Budgets • Action heroes images compulsory • Fixed Size of the Ad • Crunched Deadlines