TASTY TREAT - Yeh Phislee Neeyat
Background:
In a category which is largely obsessed with health and taste, we hoped to make Tasty Treat a new and resonant voice in the sector. So we decided to use humour to underline the ‘yumminess’ of Tasty Treat foods.
The campaign:
The campaign, Yeh Phislee Neeyat, stands for a new conversation in the food category. It captures our very human tendency to capitulate in the face of temptation, especially when it comes to delicious food.
In a category which is largely obsessed with health and taste, we hoped to make Tasty Treat a new and resonant voice in the sector. So we decided to use humour to underline the ‘yumminess’ of Tasty Treat foods.
The campaign:
The campaign, Yeh Phislee Neeyat, stands for a new conversation in the food category. It captures our very human tendency to capitulate in the face of temptation, especially when it comes to delicious food.
Indoor Billboard
Bombay Times Print ad
