This first post in the series will cover 2 of the 5 logos—“Peace of Candy” & “Lollywood”. Come back soon for Part 2.
Peace of Candy
The theme of Peace of Candy is that we all may have our differences, but all the peoples of the world can come together through the mutual love of candy. Inspiration for creating a graphic was not hard to come by. Medallions extolling the virtues of Peace and Goodwill may easily be found. So it was not much of a stretch to take our design cues from some of these many and varied metallic coins:
For a more detailed account of Peace of Candy, please visit my BLOG.
As far as anyone knows, Lollywood will be the only, first ever store in the world that features only Lollipops . . . and they will have lollipops of every shape, size, taste, and description.
As far as the logo was concerned, the obvious way to go was, of course to reference that darned Hollywood sign. To my mind it’s been overused to the point where it’s lost any design relevance. So I felt I had to bring something fresh to it, while still maintaining that recognition factor. So the direction I decided to go may seem obvious, but I think it actually works pretty well. I decided to embed those letters inside giant lollipops, and have this scene appear inside a giant Cinerama shaped screen in front of an even larger lollipop swirl:
For a more detailed account of Lollywood, please visit my BLOG.