Breaking Bad and Better Call Saul fans, huddle up.
Los Pollos Hermanos, the iconic fast food from both tv shows, lands in Italy.
We worked with Netflix and created an integrated campaign to launch the 3rd season
of Better Call Saul on the streaming platform.
At heart of the initiative, the opening of two pop up restaurant in Milan and Rome of the Los Pollos Hermanos recreated in vivid details and serving its signature fried chicken to avid fans.
The campaign was supported by a provocative OOH, print campaign and strong video content
on Facebook that pushed the event.
Before and After
30 Million media impressions
140.000 social reactions
30.000 chats and audio messages
After 12 working hours, more than 20 thousand visitors and 800kg of fried chicken,
Los Pollos Hermanos officially closed its italian fanchises.