Website Redesign and Redevelopment
Hospital Innovations
Following Hospital Innovations' rebrand, it was important to re-evaluate and give its website a facelift too. Prior to design, using Google Analytics the previous website was scrutinised and data was gathered to positively influence the new addition. Website optimisation and responsiveness were considered as well as the all-important user journey.
Please note: this website hasn't gone live yet.
The new website has been designed to be sleek and clean, utilising CTA's where appropriate to encourage further engagement. Large header images and motion graphics are used to draw the eye down the page and pull out key brand messages. A social media feed and upcoming events section will keep the website active, revealing new information per session and a news page uses a 'featured products' section within its articles to aid UX and push sales.
In comparison to it's older website, products have been grouped using a hierarchy; by specialist area into procedures and product groups. With the aim of showing a prospective client Hospital Innovations' wide range of products suited to particular surgical procedures.
