The objective of this project was to create an all type ad for Mo Hotta's Fire Roasted Habanero Hot Sauce and communicating its intensely hot flavor. The client for this ad was Mo Hotta Mo Betta Hot Sauces, a company based out of Savannah, GA. The print ad had to communicate the brand's bold distintive personality, which consequently matches their products. In order to be successful the ad had to communicate to 18-30 year old men and women, single or married, with a $120K household income. The placement of this advertisement would be Sports Illustrated, Spin, or Entertainment Weekly.