Skin Cancer Infographic
Rationale:
Research proves that young men are less likely to adopt behavioural changes to protect themselves from UV radiation compared to any other demographic.
Current campaigns around this topic are often aimed towards a more mature audience, however with the increase of skin cancer in young people now is the time for more relevant and efficient methods of encouraging this demographic to protect themselves.
This information combines the vanity and health risks UV can cause, especially in young men.
