Lomex is a freight forwarding company. It has its own structure of vehicles for the transfer of loads, door-to-door service, coverage throughout the country (Argentina).
Target: middle / upper middle class; service to both final consumers and companies in general.
General objectives: Design a new brand for a business or service company, using as sign identifier a union of objects (elephant and wings).
The graphic sign (figurative object) is worked through a studied process of graphic synthesis, forming a particular isotype, which must be articulated with your logo part, thus creating a new co-operative unit.
The graphic sign (figurative object) is worked through a studied process of graphic synthesis, forming a particular isotype, which must be articulated with your logo part, thus creating a new co-operative unit.
