McCue's Brand Identity
Working as McCue's in-house graphic designer, I am responsible for the company’s brand identity and how we wanted to be perceived by consumers.
In charge of all marketing material and overall company branding. Through my design I aimed to reflect the value the company is trying to bring to the market and to appeal to its customers.
Branding of Individual Products
Created sales tools, product presentations, sell sheets, catalog pages and other marketing pieces to help promote our products.