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01.
Material and minimal design

"Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences."

"Minimalism is a design style that emphasizes simplicity and the removal of superfluous elements in a design, stripping it down to its fundamental elements, colors, shapes and textures."

In the past few years flat design ruled the web design market, but now, influenced by Google's Material Design, design is becoming more "dimensional." This transition begins with lighting and shadows, transforming 2D objects into life-like imagery. The evolution of flat design from a minimalist style suits the new developing technologies. "Flat design is still in, but it has undergone some improvements."

The smooth shading adds a depth and complexity without destroying the flat design feeling. This is a new feature added to the flat trend and will continue to evolve in 2017."


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02.
The book of color/colour

Published on our website, our findings outline how color can be used in the modern age of design. As well as detailing all fundamental principles and how the have played a role in color up until our present point in time.

The book outlines and analyzes in detail, all aspects of colour.

PDF can be found on our website. Rhinodesign.com.au/

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03.
Posters
We explore the relationship between color and typography and how they interact with each other, as well as: how shapes can impact the look and feel of a design. 

We also include a message in each poster aimed to spread positivity.

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04.
UI/UX

When solidifying the graphic design fundamentals behind the design and layout of an app, simply questioning how things will look is not enough — "you have to think about how they feel. We’re not talking about haptic feedback, either. Ever since Johann Wolfgang Goethe studied the physiological effects of color, we’ve been obsessed with using color to produce physical and emotional effects."

Especially in the modern age of design, color takes center stage in many brands’ philosophy of design. Healthcare, business, and government will more often than not use blue, "as it gives off a sense of trust and professionalism. Green is seen as a youthful color that’s full of energy — and, of course, reflects a sense of environmentalism and closeness to nature. Red is energetic and impulsive, giving off the impression of speed, efficiency, and power." 

Every color visualized as well as the colors intrinsically associate with certain brands, will imply something; either directly or indirectly. This helps designers to drive home the perception of individual brands.

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