Rebrand and updated packaging for Mad Dog Brewing Co's core range of speciality craft beers. Mad Dog are Welsh craft beer producers who collabora… Read More
Rebrand and updated packaging for Mad Dog Brewing Co's core range of speciality craft beers. Mad Dog are Welsh craft beer producers who collaborate with local food and drink producers to create unique ales that use uncommon, and unusual ingredients in their products. Mad Dog come across as fun, energetic and creative - values previously missing in their brand and on their packaging - and it was our job to reinject some of that energy. We introduced several new brand elements including urban art inspired character illustrations, a bespoke hand drawn typeface, striking block colour & pattern combinations and capped off by the new 'mad' pitbull brand mascot. Read Less
