Welcome to the Human Network
Cisco Systems is the worldwide leader in networking for the internet. In 2006, Jerry Kuyper and Joe Finocchiaro revitalized the Cisco visual identity.
Our primary objectives were to:
- align the visual identity of Cisco with a new positioning that was developed internally
- improve the ease of reproducing the logo across all media
- maintain some DNA of the Cisco bridge which was a specific request from CEO John Chambers
Cisco Systems is the worldwide leader in networking for the internet. In 2006, Jerry Kuyper and Joe Finocchiaro revitalized the Cisco visual identity.
Our primary objectives were to:
- align the visual identity of Cisco with a new positioning that was developed internally
- improve the ease of reproducing the logo across all media
- maintain some DNA of the Cisco bridge which was a specific request from CEO John Chambers
