Froddo is a children shoe store in which we decided to improve sales process and make the shopping experience more comfortable with a new layout. The main focus is on the children's zone where the young ones can play while parents browse through the products and choose the right ones at their own pace. To make things even simpler for parents, we divided the shop up into intuitive zones and positioned products at eye-level, enabling an effortless overview and ultimate flexibility.
By speeding up the selection and purchase process the store became a cozy space which places equal emphasis on both the parent and child. No longer do they experience shopping for little shoes a necessary evil, but rather, they now see it as an enjoyable experience.
