The shape of the logo reflects the building's iconic staircase structure, but only shows half of the building's silhouette rather than the whole.
This suggests the brand concept of "reveal & conceal", which is carried throughout advertisements and merchandise.


Centre Pompidou
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Centre Pompidou

This brand identity for the Centre Pompidou reflects the art center's architectural play on reveal and conceal. While the logo reflects the iconi Read More
192
3,227
6
Published:

Creative Fields