苗栗好聲音2OI4全國歌唱比賽｜Marketing & CIS

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Marketing & CIS

行銷企劃 & 視覺設計

Year 2014

Client Miaoli County Government

苗栗縣政府

Event The Voice of Miaoli National Singing Competition

苗栗好聲音全國歌唱大賽

Date

25-26 June, 2014

Place

苗北藝文中心

Northern Miaoli Art Center (NMAC)

Category

公務機關個人組及雙人組

Individual and Cooperation Group For public servants

＆

大專院校個人獨唱組

Individual For College Students

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Overview

概述

本活動是由苗栗縣政府稅務局辦理「2014苗栗好聲音全國歌唱大賽」，報名資格為參賽者之一需具政府機關（構）、學校之員工身分即可。

為鼓勵全國公務機關員工及大專院校學生，參加正當休閒育樂活動，促進身心健康及紓解壓力，激發藝術與人文的聽覺藝術與表演藝術之天份，並給自己一個可以自我行銷的機會，踴躍呼朋引伴報名參賽，大展歌喉。藉此行銷苗栗，提振本縣觀光人潮，帶動觀光休閒產業整體發展，活絡在地文化及觀光產值，提昇文創產業及農特產品之銷售。

This event is organized by the Taxation Bureau of Miaoli County Government "2014 The Voice of Miaoli National Singing Competition". The qualification for registration is that one of the contestants must be an employee of a government agency (institution) or school.
To encourage employees of government agencies and college students across the country to participate in legitimate leisure and recreational activities, promote physical and mental health and relieve stress, stimulate the talent of art and humanities in auditory art and performing arts, and give themselves a chance to self-market , Encouragingly invite friends to sign up for the competition and show off their singing voice. By marketing Miaoli, it will boost the number of tourists in the county, promote the overall development of the tourism and leisure industry, activate local culture and tourism output value, and increase the sales of cultural and creative industries and agricultural products.

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Typography design

排版設計

活動主軸分為流行歌曲比賽、選手之夜、開閉幕式、經建參訪。

The main axis of activities is divided into pop song competition, contestants' night, opening and closing ceremonies, and economic construction visits.

歌唱比賽分為初賽及決賽；設在初賽前一天晚上的選手之夜可自由參加，同時也是活動的開幕儀式，除了廣邀嘉賓外，也是讓選手提前感受苗栗市政府舉辦活動的用心；參賽人數眾多，歌唱比賽進行的同時會有許多正在等待或已表演完的時間，現場可報名免費旅遊巴士至附近景點參觀，達到活動促進苗栗觀光。

The Singing Competition is divided into the preliminary round and the final round; the night before the preliminary round is free to participate in, and it is also the Opening Ceremony of the event. In addition to inviting guests, it also allows the contestants to experience the intention of the Miaoli City Government to hold the event in advance; the number of participants There are many, and there will be a lot of waiting or finished performances during the singing competition. You can sign up for a free tourist bus to visit nearby attractions at the scene, so as to promote the sightseeing of Miaoli.

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Poster Design

海報設計

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Flyer Design

DM 傳單設計

傳單的TA分為大專院校、高中職教職員及大專院校學生，事先聯繫並分別寄送到各校教務處。傳單正面設計與海報相同，背面則標示苗栗縣各處景點，而參賽手冊中也露出相對應的景點介紹。

The TAs of the flyers are divided into tertiary institutions, high school vocational teaching staff and tertiary institution students, who should be contacted in advance and sent to the Academic Affairs Office of each school respectively. The design of the front of the leaflet is the same as that of the poster, and the back shows the attractions in Miaoli County, and the corresponding introduction of attractions is also shown in the competition brochure.