3000 Doctors. One You. — Image Campaign
Background
After making it through a rigorous public RFP process, we were invited, as part of a group of four agency finalists, to compete for a major hospital system account. But they wanted to see creative.
As part of their planned brand revamp, they wanted each agency to come forth with ideas for actualizing the theme "Healthcare Without Boundaries."
This is the first campaign that was created under my creative direction.
Strategy
In this campaign, we interpreted the "healthcare without boundaries" concept to mean better access to medical care without the departmentalized silos and barriers of the past.
Yes. There is continuum care and cutting-edge technology and 3000 doctors and 12,000 staff members across 6,000 campus acres, but in the end, there is only one you.
And regardless of your background, your medical history or your location in the Hudson Valley, we don’t treat you like number, we treat you the way you deserve to be treated—like a person.
