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    Proposed identity for the 2017 Oracle Open World's huge music concert.
    Published:
CloudFest.17 (Oracle)

These were my proposed designs for Oracle Open World's huge music concert for all the conference's attendees. Starting with the name (CloudFest.17) I started to develop a look and feel that combined the cloud focus of the conference and music. After that I created mood boards of the two stars, Usher and Ellie Goulding before moving into the main design phase.

This route by Michael Laurence (also on the Oracle Brand Creative Team) was chosen as the final look - with The Chainsmokers being substituted for Usher.