The Adrienne Feller – Natural Home product line offers scent compositions to lend the home a fine fragrance. The collection currently includes three product types: interior fragrance, perfume candles and massage candles. The key color is white, the pastel colors used for the fragrances were inspired by the main ingredients of the compositions.
We started the Adrienne Feller brand identity re-design by creating the package of this new collection, so we had to manage this project in the broader context to lay the foundations for the whole new identity. The lower part of the package forms a blooming flower derived from the Adrienne Feller logo.