Forgotten Harvest | Helping Hands Campaign
This campaign was created for Forgotten Harvest, which is a non-profit hunger relief organization in the Metro-Detroit area. The client wanted to differentiate their brand from other organizations while establishing themselves as a food rescue rather than a food bank. Another goal was to highlight their key partners (Corporations, Individuals, Volunteers, Recipients and Partners etc). This gave way to the "Helping Hands Feed Our Community" concept. The concept highlights the organizations emphasis on community and local work.
Digital Pushdown Ad
Re-usable Bag Concept
As a tie-in, I came up with a re-usable bag concept for the campaign that could be carried at local grocery stores. Proceeds from the bags would go helping the organizations cause.