Telkom is one of South Africa’s largest telecommunications providers. And as the telecoms landscape changed, Telkom needed to show they were leading the way towards the future, and staying in touch with people and their needs. By reinvigorating their identity, we were able to build a system that showed Telkom as the starting point from which we engage with the world around us. Endlessly flexible and adaptive, we created a complete set of brand assets including typography, illustration, graphic language and photography, that brings focus and meaning to an influential South African brand.