Client: Littlewoods Ireland
Project: Art Direction & Campaign visual strategy
Team: Daragh.ie, Legacy Consultants, Littlewoods Ireland
Images: Sportsfile
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Littlewoods Ireland commissioned me to join their campaign team and develop and lead the visual strategy for their sponsorship of the 2017 GAA Hurling Championship and Camogie League season. As first time sponsors in this: "Our Cultural and National game" we knew from the start, that we would have a huge opportunity to push the campaign objectives of the sponsorship in a direction that was focused on the passion of the fans, clubs, communities that make these games so captivating for so many people.
Being a new sponsor in a field that is heavily populated with services and financial institutions, Littlewoods Ireland as the countries largest fashion and online retailer were distinctively placed to embrace a daring and unique direction and to bring the ethos and knowledge of the company into their sponsorship.
#styleofplay was the direction envisioned that best encompassed these objectives.
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#styleofplay
Littlewoods Ireland wanted to develop short form videos for use on their social channels (twitter, facebook) to show key moments from the match, and to nominate a style of play player, akin to "player of the match'. These videos were then targeted as Dark Posts to a tailored audience relating to the Counties playing each weekend for the season.
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