Customer Shoe brand: Estse (es-teez) for women’s cross country running.
Shoe model Makoce:  Indigenous name for wolf meaning “earth.”
Illustrated version of a full-page magazine advertisement to be featured in Runner’s World.

Challenge/Concept
Concept of running free, running with the wolves, leading the pack.
Running shoes illustrated in a running environment. 
Concept of running free, running with the wolves, leading the pack.
The color of shoes and hues were based on the eye of the wolf.

Process
Action: research, mood-boards.  
Focus: “Lead the Pack,” “Stay Ahead of the Pack,” and “Get a Great Start with Makoce”

Solution
Customer requested surreal elements with the trees and running trail.
Full spread magazine ad.