Wear This! Brand Identity, Personal project 2017
As a new personal project I have ideated a brand of modern and youthful clothing with an eye-catching name that recalls the action of wearing.
For this logo I used two fonts: MV Boli for the first part and Microsoft Yi Baiti for the other. This is to give magior meaning to the two words, WEAR as its action is dynamic while the imposition given by THIS is rigid.
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