BRAND LAUNCH
"Barnängen"
"Barnängen"
There’s a word every Swedish person knows: lagom. Although it seems simple, it has the powerful ability to describe a whole lifestyle. It’s a sense of feel-good balance:
Not too big, not too small. Not too slow, not too fast. Not too much, not too little.
In other words? Just right.
Barnängen’s mission is to spread both the meaning and feeling of this uniquely Swedish mindset to the world.
Agency: Scholz & Friends | My role: Senior Art Director | Team: Katharina Brakel, Maria Karschunke, Gabrielle Soria, André Blanco
